South Africa has the second largest economy on the continent, as well as one of youngest populations in the world, which has resulted in a burgeoning bar sector. A sports bar is a location in which customers can eat, drink and socialise while watching the latest televised sports events. DTC can assist with the development of your Action Bar business plan today!
The concept of an action bar relies on providing an atmosphere in which customers can relax while watching a sporting event, so it is essential that the bar provides several televisions in highly visible areas of the restaurant. This ensures that customers can see the action from wherever they sit. Action bars may also feature special promotions, local sports celebrity appearances, giveaways and other events to attract customers to the bar.
The South African restaurant and bar industry, is expected to witness a steady increase in revenues from 5.6 billion in 2018 to 6.7 billion in 2023. South Africa is the largest market for food and drink in sub-Saharan Africa. According to a study by Statistics South Africa, spending on alcoholic drinks such as wine and beer trumps that on other beverages namely tea and coffee.
In South Africa, beer and sport go hand-in-hand. Sports bars, therefore, are incredibly popular and can be found almost anywhere. This makes it a profitable business venture; so let DTC assist with the development of a comprehensive Action Bar business plan.
South Africa’s bars and restaurants are filling up. This is according to Stats SA’s food and beverages survey for July 2022, which found that total income generated by the food and beverages industry increased 55.8% when compared with July 2021. The main contributor to the 55.8% year-on-year increase, when looking at specific food and beverages services, were restaurants and coffee shops, which rose 82.6% and contributed 3% points to the overall growth.
Sports bars are considered elite, with demand for beer and sport remaining consistent, regardless of whether it is considered a ‘dive bar’ or a high-end, premium bar.
For more information & assistance, do not hesitate to contact the DTC Team